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    Kylie Cosmetics – Pitching a Macro-Influencer


    Tired of being asked which lip product Kylie Jenner, little sister of the Kardashian clan, was using, Kylie decided to create her own. She started with a first duo of liquid lipstick and liner called the β€œKylie Lip Kit”. The item received so many enthusiastic responses from her fans that she decided to launch the brand β€˜Kylie Cosmetics’ in 2016. Today, the collection, available online internationally, includes 25 lip products but also a new range of face and eyes make-up products.

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    Is Social Scoring still a thing?

    An influencer is a person who is highly active on social media about a specific subject. They are recognized as an authority among others due to their expertise in this area. Marketers work with…