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    Kylie Cosmetics – Pitching a Macro-Influencer


    Tired of being asked which lip product Kylie Jenner, little sister of the Kardashian clan, was using, Kylie decided to create her own. She started with a first duo of liquid lipstick and liner called the “Kylie Lip Kit”. The item received so many enthusiastic responses from her fans that she decided to launch the brand ‘Kylie Cosmetics’ in 2016. Today, the collection, available online internationally, includes 25 lip products but also a new range of face and eyes make-up products.

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    Is Social Scoring still a thing?

    An influencer is a person who is highly active on social media about a specific subject. They are recognized as an authority among others due to their expertise in this area. Marketers work with…