To end the second semester of my Social Media course, we were given a ‘Capstone Project‘. The idea was to create a social media campaign for a client. My team, the Ice-Cream Squad, was able to work for the agency the social marKit and we imagined an online campaign for Chapman’s Ice Cream.
The purpose of this campaign was to  create engaging posts for Facebook and Instagram,  build a community and  turning these new community member’s actions/engagements trackable in-store sales.
I was responsible for the creation of the social content for Facebook & Instagram.
- Barbeque Video on Facebook & Instagram
- Hootsuite Sweeptakes Contest on Facebook
- Content Samples & Content Calendar
- Final Presentation