Capstone Project Archives

Chapman’s Ice Cream – Social Media Campaign (Sweeptakes)

04/25/2017

To end the second semester of my Social Media course, we were given a ‘Capstone Project‘. The idea was to create a social media campaign for a client. My team, the Ice-Cream Squad, was able to work for the agency the social marKit and we imagined an online campaign for Chapman’s Ice Cream.

The purpose of this campaign was to [1] create engaging posts for Facebook and Instagram, [2] build a community and [3] turning these new community member’s actions/engagements trackable in-store sales.

I was responsible for the creation of the social content for Facebook & Instagram.