Nasty Gal is an online retailer founded by Sophia Amoruso in Los Angeles, in 2006. It started first on eBay as ‘Nasty Gal Vintage’ and in 2008, the website opened. Today, they have about 200 employees, 2 physical stores and Over 550,000 customers in 60 countries. Nasty Gal, it’s also a Best-selling book called #GIRLBOSS launched in 2014 and an Upcoming TV Show on Netflix in 2017.
For my class ‘Technical Skills for Social Media‘, I was given the task to evaluate the User Journey, IA and Wireframe of a website. I chose Nasty Gal as I identify myself to the brand and its culture #GIRLBOSS.