Bailey Nelson is craft eyewear retailer from Australia. They have 23 boutiques in Australia and 4 boutiques in New Zealand. Recently they launched a Canadian e-commerce website (baileynelson.ca). They also have 7 reseller points in Canada and they plan to open their first corporate store this spring in Vancouver.
My team and I, part of a management consulting firm, had to provide Bailey Nelson recommendations on how to implement a social strategy for their recent launch in Canada.